IDEA OF BROTHERS

"In each garment, there is a story, a message and a wish to make a positive impact on the daily lives of those who choose it."

IDEA OF BROTHERS
We are IOB!

“Idea of Brothers” is a clothing brand that was born from the creative pulse shared between Sebastian and his children, Felipe and Guillermina. Having the conviction that small details have the power to transform anyone’s day, the brand proposes to create “meaningful moments” through its messages.

inspire & empathize
I have
fear
also

Build reality from within, not from the ego. Live consciously in coherence with what resonates in you. Be grateful for the simple things, the power of now. Think more about the inside and less about the outside. Overgiving can be ego poisoning. Embrace self-love, avoid arrogance. Love without demanding love, the great power of genuine connection. Flow without resistance, live in conscious freedom, let go of structures. And remember the ego is the little voice that whispers and your inner self is the voice that ignites you. Without Mind, Without Ego.

nothing
wrong
with being
different

OUR PURPOSE IS TO BE THE REMINDERS OF THE IMPORTANCE OF BEING PRESENT APPRECIATING EVERY MOMENT OF LIFE.. AT IOB WE SEEK TO INSPIRE, EMPATHIZING AND RAISING AWARENESS THROUGH GENUINE AND CONSCIOUS MESSAGES.
REMEMBER TO BE PRESENT

IDEA
OF
BROTHERS

meaningful moments
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